eSecurity Planet: Software & Internet Security Trends, Virus Alerts

November 22, 2009

Hot topics :

paid inclusion

Last modified: Thursday, October 23, 2008

(pād in-kloo´zh&n) (n.) A search engine marketing model in which a Web site pays a fee to a search engine that then guarantees that the Web site will be displayed in the returned search results for specifically named search terms. For example, a Web site that sells baseball trading cards can pay a search engine to ensure that its site is returned in the search results when a user searches on the phrase “vintage baseball cards.” Paid inclusion, for some search engines, also means that the search engine’s spiders will crawl their sites more often than non-paid sites. Different search engines treat paid inclusion results differently; some indicate the paid inclusion results as advertisements while others display them as results alongside non-paid search results.

Buying Your Way In: Search Engine Advertising Chart
Do search engines sell listings? Yes. Should searchers fear this? Not necessarily.

ECommerce-Guide
ECommerce-Guide is the source for e-commerce news, trends, product reviews, and how-tos for businesses running online or e-commerce sites and selling and marketing products and services.

Webopedia's Quick Reference Section
Use this Webopedia reference section for information on common Internet and computer facts and occurrences.

Related Categories

Electronic Commerce

Online Advertising

Search Engines

Related Terms

electronic commerce

return

search engine

search engine marketing

search results

searchandizing