Google Analytics
The new Google Analytics makes it easy to improve your results online. Write better ads, strengthen your marketing initiatives, and create higher-converting websites. Google Analytics is free to all advertisers, publishers, and site owners.

Web Analytics Primer: Five Metrics Demystified
Let's face it: Web analytics is complex. But if you're new to site analysis, don't fret, you can still jump in, and following our action plan, gain valuable insight on your e-store that you can use to boost sales in time for the holiday rush.