November 22, 2009

Online Advertising

Parent Categories

 Electronic Commerce

Terms

 A/B split abandonment
 above the fold acquisition cost
 ad targeting advermation
 advertiser affiliate
 affiliate agreement affiliate link
 affiliate program affirmative consent
 associate program Audience Measurement Guidelines
 backlink bait advertising
 banner banner rotator
 basic metrics b-blog
 beyond-the-banner blast
 Blog and Ping blogsnob
 buzzword churn
 click fraud clickstream
 click-through closed loop reporting
 co-branding context-centric
 contextual advertising conversion rate
 cost per thousand coupon code
 CPC CPO
 CTR customer bounty
 deep link direct digital marketing
 eBay Partner Network electronic commerce
 e-mail footer event triggered e-mail
 eye track fake copy listings
 frequency cap hidden keyword
 hit house ad
 Hyperstitial impression
 IntelliTXT interstitial
 jumpstation keyword density
 keyword frequency keyword prominence
 list hygiene malvertising
 meta ad MicroHoo
 open rate page impression
 page view paid inclusion
 paid search pass along
 payment threshold pay-per-lead
 pay-per-sale pop-under
 pop-up ad pop-up blocker
 PPC quality backlink
 rank raw hits
 referrer residual earnings
 retention ROC
 RON ROS
 SEM SEO
 service review skyscraper ad
 slimeware social shopping
 spaghetti marketing spam trap
 splash page Splog
 squeeze page sticky
 SUPERSTITIAL traffic sources metrics
 trick banner Twitter Sparq
 UDDI unique visitor
 user session Viral Marketing
 Web analytics Web morality
 wugging

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